A handy tip on writing for your blog: do most of it yourself or don’t do it at all.
Sure, cultivate guest blog trades for relevant and relatable posts. It’s fun and lets you network with peers. But your blog should be about your voice and vision, not someone else’s. Especially not someone you’ve hired to scrape and repackage web topics. Otherwise you’re not blogging, you’re just a spamming spammer who spams.
If you can’t write well enough for publication, take some classes or use free online English-as-a-second-language resources until you can.
Especially if your blog is your business contact and showcase.
Do you think there’s a middle ground here, where companies pay for high quality content on blogs? Or not so much?
I’m sure there is a middle ground, as well as a highly professional market. Price-wise, probably well out of reach of most hobby and small business bloggers.
I’m still laughing about one company that promised to research businesses so they could write interesting content for the client’s blog. Or the ‘content providers’ whose products are basically strings of SEO keywords.